In an effort to make its search engine for mobile phones more user friendly, Microsoft announced that they will be releasing a new feature for Bing, one that is sure to please fans.
Bing will change its search algorithm pattern and will find and rank mobile-friendly websites. This move arrives after Google also announced last month, that they are planning to implement the same move on their search engine.
This means that all websites that don`t have a platform optimized for mobile access may see a significant decrease in their visitors.
Because many websites are not user friendly, users have started to rely more and more on apps and on Facebook to receive the information they need. Facebook has been able to gain huge profits because of this reason.
Google has been fast to acknowledge that in more than 10 large countries, Google searches are performed more on mobile devices than on actual computers. This comes as a proof that the importance of smartphones and tablets in the life of users has grown far bigger than the one of a personal computer.
This prompted Google and Bing, to redirect their attention to their search engine in order to insure their users better navigating quality.
Google also hopes that by sanctioning websites which do not invest in a mobile friendly platform, its Google Add feature will see an increase in profit.
Bing`s attitude is far more lenient than the one Google plans on adopting and will only offer users a ranking of mobile friendly websites, so that they can choose on their own.
While Google will bump at the back of the search page websites that are not mobile friendly, Bing will do no such thing. They will simply notify the user that the website is not mobile-friendly.
Websites deemed as not mobile friendly are those whose text and pictures are mostly those not readily available to the user without zooming in or out.
Both Google and Bing are willing to offer webmasters the tools necessary to evaluate their websites mobile friendliness, this tool will arrive in the nearby future (probably August) and will give websites notifications ahead of time that their platform is not mobile friendly, thus giving them the opportunity to update their platforms before the change is implemented. The new tool will also notify webmasters on which specific areas of their website need attending.
The websites will have to be easy to navigate by readers. they should allow users to scroll down, to read without tapping or zooming in and should be easy to access. Easy to access means no Flash, because it does not render neither on iOS nor on Android.
Bing is still considering whether or not pop-up adds will also deem a website as mobile unfriendly.
The change is set to happen over the course of the next few months and more information regarding it will be available to the public as time goes by.
The ball is now in the webmaster`s court and they are expected to update their platforms as soon as possible so as to not see a decrease in their profits.
Image Source: venturebeat