The US wireless internet provider Boingo wants to improve its wi-fi speeds in airports for both free users as well as those who opt for a paid subscription. Even if those who use the service for free are still required to watch a 30-second advertisement and have a limitation of 45 minutes of use, this news is rather great to say the least.
Higher speeds will be achieved through the new network called SMART that was probably made into the backronym Secure, Multiplatform, Analytics-driven, Responsive and Tiered. The speeds for free users are going to jump over the minimum of 5 MB/s reaching in most cases an astounding mark of 50 MB/s.
The tiered system allows paid subscribers that get out of their pocket $7.95 for a 24 hour period or $9.99 per month for frequent fliers. By paying this subscription fee, or by being part of the American Express Preferred Plan, users will be able to benefit from the highest tier of this service, with constant speeds of 50 MB/sec. This is attractive for those who prefer to stay on the internet while waiting for their plane and even more so for those who have to fly several times per week because of their jobs.
By having tiered speeds, as well as a free option, Boingo manages to provide a much more customizable experience, allowing users to choose the option that suits their needs the best. This is because you do not need a 50 MB/sec speed to just read news articles on the internet or other similar low-taxing internet activities.
Only a few airports are currently supporting the new SMART Boingo network. Washington International, Boston’s Logan International, Chicago’s O’Hare Int. and Midway Int., New York’s John F. Kennedy Int. and LaGuardia Int., and last but not least, Newark Liberty International in New Jersey.
More airports will be joining the fray in the coming months, bringing up internet speeds nationwide alongside them. The goal of Boingo is to have the SMART network at every airport across the country, allowing for every plane-faring citizen to benefit from free and extremely fast wi-fi speeds at no added cost what-so-ever. If some users will opt for a paid subscription, these benefits will increase tenfold, allowing them to stream videos and play games seamlessly through the added Passpoint support.
Because Boingo wants to improve its wi-fi speeds in airports, the company should be expecting a rather hefty increase in subscribers, be they paid or unpaid. Given that the offers which are currently available, the odds that more people will subscribe to their SMART services in the coming months, especially during this holiday season, are high to say the least.