Earlier this year, Budweiser maker Anheuser-Busch made the unexpected announcement that the company wanted to be the first to brew beer on Mars. At the time, many people laughed at this idea and thought that it was maybe just another marketing campaign meant to bring in more money. Beer should be our last care when it comes to moving to the Red Planet. However, it seems like the company is still adamant about this unusual idea.
This week, Budweiser doubled down on that idea and reassured everyone that they are continuing with the development of the first phase. This December, the company is reportedly planning to send barley seeds to the International Space Station. The idea is for them to learn more about how the ingredients in beer react in an environment where there’s microgravity.
Budweiser, the first to brew beer on Mars?
The main idea that Budweiser has is that when we finally build a city on Mars (like Elon Musk and Dubai officials promised), beer will surely be on the list of needs of those people. The company wishes for its beer to be the first that people there will taste. Moreover, to further prove that this is not a joke, the company is collaborating with the Center for Advancement of Science in Space.
So, along with Budweiser’s innovation team, this group is going to send to experiments based on barley to the International Space Station. They will be delivered by the SpaceX cargo supply mission which will take place on December 4. For a month, the seeds will remain in orbit. When the time is up, they will return on Earth for analysis and conclusions.
Even if we are never going to move to Mars, these experiments will also be useful for us here on Earth. It could provide info regarding a larger production of barley here on our planet.
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