Facebook is keeping track of the videos you watch with its new and improved news feed algorithm. Every time you hit play, Facebook knows and remembers.
In order to provide its users with better content for their various needs, Facebook has introduced a new and definitely improved algorithm that enables the program to keep track of the posts that you seem to be most interested in. Then it will enable it further to pick similar content for the top stories in your news feed.
Well, it seems that this new feature now includes videos as well, because Facebook wants to know which videos capture your attention enough for you to stop and look at them, turn on the sound, extend to full screen mode or watch in HD.
This new upgrade is meant to help Facebook’s video streaming tool become stronger and stronger and soon enough become able to tackle high-end competitors such as YouTube. Facebook has one single advantage in face of the YouTubian empire, and that is the fact that it shows videos in a feed format, which YouTube regrettably does not.
Facebook’s video streaming tool has grown enormously in the past months, currently amounting for approximately 4 billion videos daily. This is a tremendous growth when compared to September’s count that only amounted to 1 billion videos.
If Facebook can keep up this growth by literally giving users what they want to see, then it might actually pose some threat to the leader of the video streaming market, YouTube.
But regardless of the immense proportions that Facebook has today, with its billions and billions of active users, there is little hope that it could ever reach the size of YouTube. Furthermore, the video streaming leader is currently bringing improvements to its features as well. And even more importantly, it is creating specialized websites and apps for some gigantic restricted sectors, such as the gaming world and the news world.
It remains to be seen how each one of these strategies will play out in the near future for both of the social media giants, but the most important aspect remains that those who benefit most from this true clash of the titans are Facebook and YouTube users, who get to experience improved services and tools.
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