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After Pinterest has piloted its “buyable pins”, Facebook is gaining up some serious ground by trying out its Buy Buttons on its user’s feed.
That’s right, soon Facebook will become even larger than life by introducing commerce on its actual website and app, so that its users never have to leave the page for anything. The company will work alongside Shopify and it will conduct a pilot study for the revolutionary buy buttons.
Facebook stands to make a lot of money through these transactions, because users will essentially be paying the social media website for shopping on it. And Facebook is clearly the most popular social media channel world wide, so its customer base is enormous.
The company will be able to suggest to its users the most suitable items to buy and it will also make it easier for them to make the purchase. As for Shopify, they will also be making quite a pretty profit, since being connected to a shopper data base the size of Facebook’s user base really is hitting the jackpot.
There is a preview image issued by Shopify that features a collection of bracelets from Joseph Nogucci, as they become incorporated into a Facebook post, along with the buy button from the company’s website.
So in the future, you will most likely be able to include your favorite brands in your Facebook feed by liking their pages and you will be constantly presented with new ideas for clothes, shoes, accessories and pretty much anything that you can think of.
The Buy Button has been a long time coming, since the profit potential that it has is absolutely groundbreaking. It will probably be a while until buy buttons will be added to all the company pages, but that seems like the most obvious outcome.
It remains to be seen what the success of the buy button will be in practice, but it is safe to say that the people from both Facebook and Shopify are clearly not worried about their investments in this program.
Facebook is going to be extremely good for business, regardless of the branding and the actual products that a company sells, precisely because it unites companies with their fans. Furthermore, Facebook has the ability of marketing companies to people who buy products similar or related to those the company actually produces.
And so, the users will be happy because they will do their shopping while checking their Facebook news feed, the companies will be happy because they will be getting more users and ultimately Facebook will be the happiest because it will make a whole lot of money from all of these good deeds.
Image Source: pcworld
