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Microsoft Garage’s Send App
Microsoft releases the new Send App for iOS and Windows Phone, as an extention to your Outlook Express email, for those times when you’re in a hurry and only need to send a short email.
It is clearly addressed to company workers, who mostly communicate via e-mail. However, even in these settings, the right conditions arise for sending a very short e-mail, meant to deliver a short but maybe vital message, such as “Don’t release the presentation!” or “I’ll be there in 5 minutes, don’t start the meeting without me”.
Considering that these e-mails are much easier to get mixed up with the others and neglected, Microsoft has created the Send App that will only focus on these short but crucial emails.
You’re probably wondering why an instant messaging app couldn’t be used for the exact same thing, thus making the Send app virtually unnecessary. Well, there is a small but absolutely crucial difference between the instant messaging apps and the Send app.
While instant messaging apps usually require a phone number or a personal account on the platform, the Send app is strictly related to the e-mail account.
While users will only see these short e-mails on the app, they will be able to see all the e-mails, either short or otherwise on their e-mail account.
The most important aspect about Send is that it uses e-mails and not instant messages and therefore it is quite easy to link them to the mother e-mail account.
Other services would offer the accessibility of sending short messages, but they would remain on that platform only. Furthermore, in the event that the only contact detail available for a person you are trying to get in touch with is an e-mail address, the Send app could be used, because the e-mail would arrive in the recipient’s inbox, whether he has Send installed or not.
This new app has been developed by Microsoft Garage, its division that is in charge of bright new ideas and projects. The Send app is only meant to be an extension to the e-mail account, and therefore, it does not interfere with Microsoft owned Outlook Express, that handles the e-mail.
It remains to be seen if the Send app will have the success that Microsoft Garage has planned for it, but it really is a promising feature for companies.
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