The feature, which comes as an update to its already existing private mode and is already available as part of the Firefox Developer Edition, would not only erase user history and cache for private session but would also make it invisible to analytics companies or ad networks. The Firefox Developer Edition including is already available on Windows, Mac and Linux OS as well as for Firefox’s Android version Aurora; the feature is currently in pre-beta phase.
Currently, Firefox already has a Private Session option which does not keep records of surfing history while it is used, but this doesn’t provide any protection from aforementioned websites – it only works to erase any surfing data for that session locally. It can be activated either by pressing the New Private Window button in settings or by using the Ctrl+Shift+P shortcut.
Mozilla has stated though that this feature might interfere with optimum experience on certain websites which insist on keeping a good amount of user data – which will mostly inform you of this by a mandatory prompt which informs you that the site has cookie collecting enabled.
It will also probably not be able to block every form of tracking. Its tracking protection feature, which will be enabled by default during private browsing – and can be turned off when it interferes with aforementioned websites – will only blacklist a list of the most used and well known tracking and analytics domains, but this also leaves users vying to block them off at all costs dependent on how frequently the list will be updated, as ad agencies are expected to create new domains to bypass this.
The feature though would be another hit to the once booming internet ad industry, as users get more and more tools of blocking both the ads themselves and the tracking technology which tries to offer them relevant and targeted marketing. As ads started becoming more and more intrusive, apps such as AdBlocker have become extremely popular amongst those who surf the internet with the most used two browsers in the world, Google Chrome and Mozilla Firefox. But apps which block tracking from ad companies already exist for some time, as Firefox is apparently trying to appeal to user sense rather than favoring ad traffickers – which might be one of the keys of regaining the large number of users it lost to Google Chrome.
strong>Image Source: askvg.com