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The new Apple iPad Pro is the company’s strategy in an effort to boost interest in the tablet niche market and we can say that the gadget has produced a wave of curiosity among customers. The iPad Pro — a 12.9” product, equipped with Apple’s latest A9X processor set, a pen stylus and a swift keyboard.
iPad Pro is truly a step forward in the company’s objective and declaration regarding the advancements in the tablet segment and the officials’ idea to super-size the famous iPhone in 2014 really paid off for the organization. But do not expect an iPad Pro to produce the same effect as an iPad, including the income that has been declining for quite a while.
In any case, the large iPad bring more questions than solutions. How good will iOS 9 behave on a bigger display? Is it powerful enough for customers to start replacing the MacBook Air? Has the company eliminated the decision of turning a tablet-hybrid into a hybrid?
The idea of multiple devices has never been on the organization’s agenda due to the fact that this would mean lending the two operating systems (like the Windows 8) or making iOS at some point the main element of Apple’s software. That relies on the period when the company lastly chooses to move from phones, tablets and smart watches and focus on something more impressive.
For the present moment however, iPad Pro symbolizes two main styles on the mobile market. First of all, this will be perceived not only by Apple lovers, but also by its competitors — Samsung or Microsoft — like the much-needed evolution for the product industry.
According to studies performed by research companies, tablet income have decreased considerably in 2014, growing with just 4.4 % for the season to almost 230 million units, after more than 48 % in growth in 2013.
Even if Apple is constantly in the lead position in a business of around 25 % market share, iPad revenues have been decreasing. Earlier this year, the company published a 15 % year-on-year decrease in unit income and 25 % decrease in sales in comparison to the same months of last year.
One reason for the recession has been the unwillingness of customers to substitute their current iPads with designs that are more recent and the reputation of bigger “phablet” mobile phones. iPad Pro will not really change that pattern very soon. The second and far more critical facet to take into consideration is that iPad Pro is the company’s first effort at creating tablets that are more than simple gadgets for daily use.
Image source: Gadget Report
