In an attempt to boost its popularity among tourists from all around the word, Orlando is launching a brand new marketing campaign. It will use real stories that people have about Orlando and pictures that they have taken, in the hashtag campaign #myorlandostory.
Social media has become an important means of making something known to an enormous amount of people, incredibly fast. And so, hashtag campaigns have become extremely effective of providing a lot of detailed information, that is authentic and diverse, through the pictures that people post.
And so, Visit Orlando, Central Florida’s official association regarding tourism strategies came up with the idea of creating a website, called Orlandostories.com that would gather the memories that people have in Orlando.
Their aim is to get stories from people all over the world, to show that different people have had many different amazing experiences in Orlando. The website will be particularly advertised in Canada and the United Kingdom.
Along with the website, the hashtag campaign “#myorlandostory” will air on Twitter, Facebook, Instagram and pretty much all social media, so that people who don’t want to spend the time to write an actual story, can share their visual stories in Orlando.
The campaign has all the chances to become very successful, since it is much easier for people to relate to actual stories coming from actual people rather than a scripted tourism commercial.
Furthermore, all the picture that the hashtag campaign will generate, will depict a wide range of facets of the city, as seen by many different people. These pictures have more power than the perfect professional ones that photographers can make, because they can make things appear accessible to everybody.
Instead of a rigid impersonal, yet idyllic rendition of the main tourist attractions, this campaign will offer authentic memories that people have made in Orlando and this is bound to make people see the beauty of the small things, aside from the greatness of the one big ones.
Teresa Jacobs, the Mayor of Orange County greatly supports this new campaign, as tourism is crucial to the region’s economy, since a considerable amount of the local people have a job in this line of work.
Orlando’s memory campaign will illustrate the city on a small scale and at an up close and personal level. The website Orlandostories.com will include people’s stories from the city, aside from the pictures from the campaign #myorlandostory. Together, they have all the chances to make the city much more accessible to tourists from all around the world.
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