Before Periscope, ‘live video streaming’ was an exotic concept mostly popular among video game enthusiasts. But in just one year, more and more common users have become acquainted to it.
Now people can share with their peers what they are up to the instant they are doing it with a few taps on a screen. This was made possible mainly due to Twitter’s Periscope app which made the process of live streaming less of rocket science.
As a result, in just one year Periscope accrued more than 200 million live broadcasts, which means that all the service’s users viewed 110 years worth of content on a daily basis.
Surprisingly, half of the 200 million live streams were generated over the last three months alone. The company noted that currently 1 million hours of video content are being watched every day on Periscope. This means that traffic jumped 91 percent from last August.
The service was first rolled out for iOS and browser on March 26, 2015. A couple of months later, the company released an Android version too. Next, the service was expanded with a tremendously popular new feature called Browse by Map, which users used to search for what was happening around them on a map view.
While Periscope holds a dominating position in the live video streaming field, competitors are quickly catching up. For instance, Facebook recently unveiled a similar service called Live Video feature, which is now available to all of its 1 billion plus users worldwide. Reportedly, Google is working on YouTube Connect, a user-friendly live video streaming app.
Meerkat, Periscope’s earliest competitor, unveiled its plans to build a video-centric social media platform, and ditch standalone live streaming. In just three years, Streamup managed to have 22 million users that watch 310 years of content every month.
Though Facebook won’t disclose any numbers, we suspect that the amount of live broadcasts on its social media platform is astronomical. But Periscope was a great surprise because it had a super-fast evolution from an anonymous start-up to one of Twitter’s main revenue sources.
Apparently, the service also helped Twitter lure in more users when its popularity was gravely threatened by the likes of Facebook. The microblogging site’s chief executive Jack Dorsey recently made the service’s head a member of the executive team.
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