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Companies have started long ago to realize how important smartphones have become in the lives of users and are investing more into their platforms to allow buyers to purchase the items they need directly from their mobile phones.
Google is also looking into the possible ways to allow its users to shop faster and easier online. Google is strongly invested in providing smartphones users the best navigational opportunities possible.
After announcing the changes to their new search engine algorithm (only mobile-friendly websites will appear in the search page), now it is planning on introducing the purchase feature.
The “buy button” Google is planning on implementing as soon as possible, is old news. Google announced their intention to retailers last year and now your next month`s shopping could all be done on without ever having to leave Google.
Google will add a “buy button” alongside an ad and if the users clicks this button, a special page will appear on the screen.
Google wants to allow its users to store their credit card data on their platform, therefore purchases will be done as smoothly as possible.
All the buyer will have to do, after deciding on making a Google purchase is to define the parameters of the object (color, size etc.) and choose a convenient date to receive the order.
This feature will allow buyers to do all their shopping on Google without them having to visit the store`s actual online shop.
At the time being, Google has an mobile feature that allows users to see products from online shop through its Google Shopping, but the user still has to on the store`s page and place the orders.
Many companies are upset at Google`s new feature because their target marketing options will be severely limited.
Google`s response to their complaint is to allow users to share their purchase data with the store they purchased the product from. This option will give the shopper the opportunity to decide whether or not it wants to be targeted by a certain company.
It also means that, in order to not disclose the person`s data, the retailing company will receive Google orders.
This move is sending Google into the realm of transactional engine and many fear that its original purpose, of linking users to websites is being forgotten.
Seeing how many people use the Google search engine daily, rumors that Google will become the next shopping giant, outselling the websites like Amazon or eBay, have started to fly.
Image Source: pusatnews
