The American multinational automaker decided to cut its summer vacation down due to an impressively high SUV demand. Both Lincoln MKC and Ford Escape came to represent the best sellers of the first five months of 2017. Sales hit a new record with 27,830 of units of Escape model delivered in May. The total number of Escape vehicles sold this year only was 129,085. This marks a 2.7% improvement since 2016. The MKC reaches another milestone thanks to a 10.3% leap since 2016 through 11,161 sold units.
The High SUV Demand Needs Well Equipped Inventories
However, the company has to get the situation under control and not allow its success to turn into a failure. The board has to be vigilant so as not to reach a point where the business stalls because of inventory shortages. Even though this issue is a double-edged sword, Ford doesn’t want to handle risky situations.
Therefore, Ford announced some news on Wednesday. The company decided not to allow the two-week shutdown at Louisville Assembly Plant to fully unravel. Instead, the plant will resume its activity sooner than planned. This change is going to add up an additional batch of 8,500 vehicles to inventories. This way, the company avoids any product shortages that might disappoint clients.
Other Plants than Louisville Assembly Will Need Maintenance Work
The executive vice president at Ford, Raj Nair, doesn’t want to waste the momentum built by the impressive SUV demand during May. The executive claimed that the new Escape model turned up to be the most successful one of this series.
“This is our strongest ever retail start for Escape, with retail sales up more than 6% versus this time last year.”
However, the Louisville Assembly location is going to be the sole plant in North America that will have the shortest of breaks. Other plants such as Michigan Assembly Stamping, Chicago Stamping, Woodhaven Stamping, and others will cease activity for one week this summer for maintenance purposes.
Image source: Ford