We all know that Google Now offers personalized search results. These actually come in the form of cards. The search results are based on the previous online activity of the consumer. For example, if you leave your work to go home already, the app might actually provide you news regarding the accident that took place in a road near your house and provide you an alternative route to go home to avoid traffic and the likes.
However, these cards relied so much on Google’s own services. Now, the most recent update changes involve a few dozen of third parties, such as eBay, Ford, Lyft, Pandora and the likes. Now, the notifications will only be sent to the consumer once he has Google app and the necessary third party at the same time.