Back in 2014, Facebook was opening a virtual reality film studio through its Oculus VR division. The project was first of its kind. Its main goal was to foster creative ideas that empowered VR industry. Entitled Oculus Story Studio, this division enjoyed amazing support from two Pixar veterans, namely Max Planck and Saschka Unseld. However, in its challenging game to leverage $2 billion investment, Facebook took the difficult decision to shatter this project altogether.
The Oculus VR Film Studio Will Fall to the Benefit of Other Porjects with Greater Potential
Jason Rubin, the Oculus VP, announced the news in a blog post. He opened up his article by referring to a $2 billion investment that needs to be accompanied by a great reaction. Due to this pressure, the company had to shut down some of its projects in order to offer its full focus on other plans with greater potential. Unfortunately, a new form of art that implies VR technology found a dead end in the process.
“ …we’ve decided to shift our focus away from internal content creation to support more external production.”
Facebook Continues to Encourage VR Productions by Funding Artists with Great Vision
This means that Facebook backs away from its initiative to pioneer the VR content by shutting down its Oculus film studio. Even though the project was in its second year of existence, it was already hosting several impressive works. Its latest production and possible the most ambitious one was Dear Angelica. The footage managed to immerse viewers in virtual reality completely and featured two great actresses as well, Geena Davis and Mae Whitman. The result received positive reviews, and it surprises the magic of being alive.
On the other hand, the new art of VR is not going to fade away so easily. Facebook will no longer generate content itself. On the other hand, the company redirected $50 million to artists that create the most compelling ideas for VR. Moreover, there can appear many such film studios instead of Oculus Story to employ Oculus Quill technology to shape marvelous universes.
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