Millions of animals die every year entangled in plastic debris thrown into the oceans. Millions of marine birds and hundreds of thousands marine mammals are dying because of the increasing amount of pollution dumped into their natural habitat. The experts say it’s an extremely serious environmental issue, and unless we take measures about it, millions of animals will perish because of it.
According to UNESCO officials, in 2006, there were approximately 50,000 pieces of plastic floating around on every square mile of ocean. One of the most popular sportswear brand in the world, Adidas wants to address this problem by designing and manufacturing a sport shoe made from recycled plastic dumped in the oceans.
Adidas announced that it will collaborate with Parley for the Oceans, an organization founded in 2013 that wants to undertake projects in order to protect our oceans. Adidas’ new project was presented last week during an event hosted by the United Nations.
The sport shoe was presented by Erik Liedtke of Adidas and Cyrill Gutsch, the founder of Parley for Oceans. According to them, the project consists of a sport shoe that has the upper part made exclusively from ocean waste that has been recycled. The sole of the shoe is also made from sustainable materials, as per its designers.
Sea Shepherd, a company that is collaborating with Parley for the Oceans was in charge of retrieving the illegal gillnets that kill so many marine animals. According to the company, it spent more than 100 days tracking an illegal poaching ship, which they eventually caught in West Africa.
The Adidas eco show does not have a name yet and might be modified a bit before it will be released on the market. It will be part of a line of sportswear made from ocean plastic debris created by Adidas in collaboration with Parley for the Oceans. According to the companies, the line will be released on the market at the end of 2015.
Adidas officials talked about the new line of sportswear made from recycled plastic collected from oceans, saying that the company wants to raise awareness of the aggravating environmental issues the oceans are confronting with. Adidas and Parley for the Oceans want to inspire other companies to design and develop products made from ocean debris in order clean and keep the oceans as pure as they can be.
Image Source: blastingnews