According to an announcement made this morning, Amazon expands its dash buttons to 11 more brands. It will introduce incentives in order to convince more Amazon Prime members to bring these buttons, emblazoned with the specific brand’s logo, into their households.
Amazon launched earlier this summer these small devices, destined to Prime members, and they were associated with eighteen brands. They work via Wi-Fi, and all you have to do is tap them in order to receive products including detergent or paper towel. They were priced $4.99.
So, currently, it’s adding 11 more brands and the Amazon staff will refund the $4.99 to users with their very first purchase.
Amazon’s director of product management, Daniel Rausch, said:
“we are being thoughtful as we scale the program and we’re focused on increasing the breadth of the categories for customers.”
The good thing is that the Amazon Dash buttons are fairly simple to use. Moreover, the available brands included: Tide, Gatorade, Gillette, L’Oreal and Bounty.
As of today, the brands list was increased, with brands that sell gum, nutritional supplements, table wear and even trash bags. Some of these brands are: Orbit Gum, Digestive Advantage Probiotic Supplements, Finish Dishwashing Detergent, Dixie Tableware items, or Optimum Nutrition Gold Standard 100% Whey Protein, for instance.
So at the present moment, Amazon Dash buttons encompass 29 different brands, representing over 500 products.
What’s more, Amazon will subsidize the buttons’ cost for registered users who sign up for receiving them. Prior to this, there were complaints about the fact that the privilege of shopping more easily from the electronic commerce giant implied further taxes.
The best part is that the $4.99 sum will be refunded to Amazon customers after their first order. It seems the refund is available and destined for each purchased dash button. This means that they’re expressly free.
Older Prime members who initially paid for the buttons will benefit from the recent feature as well, as they will receive their reimbursement with their next Dash button purchase.
Rausch also stated that the Dash buttons were designed to work as an extension to customers’ Prime membership, which implied paying a $99 for free shipping and other such benefits.
Amazon says that at the present time the system is fully available to US Prime Members, as prior to this, you had to be invited to purchase them.
Photo Credits askmen.com