With the gift giving holiday gone, numbers regarding sales made during Christmas have started to surface, showing how Apple dominated the holiday market once again, their products accounting for 49.1% of activated devices. These numbers were released by an analytics firm named Flurry Insights, owned by Yahoo, that makes an annual tally of purchased and activated mobile devices.
Although the company has suffered from a drop, when compared to last year’s numbers, of about 2.2%, it still is placed well above the next company in line. Samsung accounted for 19.8% devices activated between the 19th and 25th of December.
The small drop was probably due to what Apple actually released this year in terms of smartphones and tablets, only iterations on their previous models. 2014 brought alongside it the release of the iPhone 6 and iPhone 6 Plus, with this year showing only the 6s and 6s Plus iPhones.
Nokia has also dropped significantly, from 5.8% to 2% while Xiaomi managed for the first time to be placed in the top 5, with 1.5% out of the total sales, just 0.2% behind LG. Sony has fallen off this list.
In regards to the devices sold, phablets have gained a staggering increase in popularity, accounting for 27%, almost doubling its numbers from 2014. Other devices like smaller sized phones and tablets have fallen behind, with the latter being the least sold, at 2%.
Right above full-sized tablets, smaller phones, with a screen below 3.5 inches, were marked at 2.2%. Small tablets, like the iPad Mini, for example, were placed at 9%, 2% lower than least year’s 11%.
One of the reasons why phablets, smartphones with screens between 5 and 6.9 inches, have gained an increase in popularity may be the fact that almost every major Android flagship phone is basically a phablet. Normal sized phones, that according to Flurry have a screen size between 3.5 and 4.9 inches, have slowly started to become a thing of the past.
Because of the massive amount of phone purchases, or other similar devices, app sales have gained a boost as well. This boom is actually pretty staggering, with sales almost reaching a 220% increase when compared to last year. This is most likely due to two major factors.
The first one is that the population of iPhones and smartphones as a whole gained an increase once again. And once you buy a new phone, it’s not entirely surprising that you will start to buy and download apps in order to make the device better suit your needs.
The second factor could be the extremely enticing sales that were up during the holiday season, on both the Apple store as well as Google Play. The latter had discounts ranging from 50% cuts to rather surprising 90% ones, letting users choose from a plethora of games and services, most of the priced at $1 or below.
In spite of its 2.2% decrease, Apple dominated the market once again. But Samsung is slowly picking up speeds, even if it’s currently not even halfway on the road to beat the massive Apple company in regards to sales. This will probably not change in the near future, taking into account the fact that the new iPhone 7 is rumored to be released next year in Fall.