Publishers have a hard time navigating through the chaotic video industry. It is a most wanted content, yet it lacks the necessary tracking support to evaluate the performance and value of a piece. However, Facebook’s new addition might help them in this endeavor. The upcoming Watch tab will be a standalone video platform opening a new path to a database of 2 billion online users.
Facebook Will Fund Publishers to Be Active on Its Upcoming Watch Tab
Facebook enters the race with rival YouTube within video industry. The social media company has big plans for this project. In fact, it grew so confident in its potential, that Facebook will actually offer incentives for publishers to come up with new content. To feel less the pressure of creating videos, companies will receive either partial cover for their expenses or a proposition to sell their content to Facebook.
“We are funding and creating shows to seed the ecosystem and learn more about how episodic, community-driven, and built-for-mobile shows might work on Facebook.”
The upcoming Watch tab will act as a platform for shows. The service will offer customized recommendations of either recorded or live shows for users. It will also roll out with several preset categories such as ‘What’s Making People Laugh,’ ‘Most Talked About,’ and ‘Shows Your Friends Are Watching.’
Facebook Will Be Active on Its New Video Platform with Its Own Shows
The most surprising news is that Facebook itself is going to use this fresh platform as a trampoline to attain the title of the content creator. The company partnered with National Geographic, A&E, Billboard, and Major League Baseball to bring in original and exclusive shows.
Therefore, the new service will debut with some in-house productions. Some of the new titles will be ‘Tastemade’s Kitchen Little’ as a cooking show, ‘Major League Baseball’ that will run one game per week or NASA’s ‘Science @ NASA’ which will be five-minute videos with topics from science. However, the most appealing asset coming from Facebook will be the community of 2 billion users to which publishers will gain access.
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