Facebook’s popularity might actually be what is preventing its success in e-commerce. But the company is working hard and it will find a way to introduce its buy button.
For about a year now, Facebook has beep adding buy buttons here and there, on small store pages all around the world, as part of limited test phases. However, the feedback that was rendered pointed out that the Facebook audience was not ready yet to shop on the social network.
And this is rather odd, considering that Facebook has been the leading social media platform worldwide for quite some time now. But while Facebook is connecting people from all around the world and providing everybody with the latest buzz every day, it seems that the fact that its users associate the social network with entertainment and selfies and gossip and news makes it quite difficult for them to regarded as serious online store.
It already provides the store pages, as there is no respectable store out there that does not own a Facebook page, and it already has the users connected to the stores, so it would seem like a perfect mach orchestrated by the social media, sealed with a buy button, that would enable the user to purchase items without leaving the Facebook platform.
For the moment, Facebook is getting ready to try again, as it has included several stores in yet another test. Facebook officials will not divulge the names of the stores that are implicated, but they have conveniently suggested that they come in a two-digit number. And there could be 10 or there could be 99 stores that will be getting a sales menu on their official page. This still remains the element of surprise.
“With the shop section on the page, we’re now providing businesses with the ability to showcase their products directly on the page,” said project marketing manager for Facebook, Emma Rodgers, according to BuzzFeed.
And their campaign is extremely attractive for businesses, as Facebook intends to make the sales service free of charge for them. Whether or not the service will remain free indefinitely, it remains to be seen, but for the moment it is a very wise move to side with the social network.
Judging by the secrecy surrounding this buy button project, the social network is plotting something big. Hopefully, this version of the buy button campaign will be the one to hit the jackpot, because Facebook and shopping are truly a match made in heaven.
Image Source: retail-loyalty