With the growing popularity that Smart TVs have acquired in recent years, the news that Google partners up with LG to make a better Smart TV is not as surprising as one might think. By making this partnership, both companies will beneficiate from both publicity and a higher chance to beat their competitors in the Smart TV race.
This alliance will make LG TVs who have NetCast 4.0 or 4.5, along with the webOS Smart TVs compatible with the Google Play Movies and TV service, letting users stream a film at home and continue to view the same film by using a tablet or a phone, if the need arises.
By using the Google Play Movies and TV service, users will have the possibility of buying or renting films from a wide array of genres and periods. Cult classics, new releases and independent films will be available to watch at just the press of a button.
This same program has been available for Android TV platforms and Android phone users, as well as those who prefer iOS, for some time now.
This upgrade will become available in 104 countries, starting with the US, Canada, UK and Australia in the coming days, gradually becoming more available across the globe.
The interest that Google has shown when it comes to Smart TVs was also seen with their release of the Chromebit, a mini-computer which turns old TVs into Smart TVs by simply plugging the device into an HDMI port. A problem that might occur for the company in the near future stems from the fact that they are investing more and more resources into different branches of technology, the possibility of becoming a jack-of-all-trades, master of none type of company growing more likely as time goes on.
Google hopes to quell those fears by partnering with well-known companies, such as LG and Asus, in their endeavor to be a forerunner in any major technological race that happens around the globe.
Another major factor for this constant struggle to add more and more applications and services to Smart TVs in order to better satisfy their clients is the increased popularity that mobile companies are starting to have, slowly overthrowing the Smart TV market. Considering that you could have an old TV and just plug your phone or PC into it in order to create a Smart TV, without requiring you to pay extra for these types of services, their fear might not be as far-fetched as one may initially think.
But with the recent news that Google partners up with LG to make a better Smart TV, one may say the Smart TV market is still alive and kicking, without showing any signs that it will go away in the near future.