Iceland has its own budget airline, Wow Air, which has just announced a novel competitive program for its international flights. The company is going to offer cheap tickets for four U.S. cities. These are Cleveland, Detroit, Cincinnati, and St. Louis. With this single strategy, the Iceland airline managed to trigger a drop in major airline stocks.
Iceland Airline Will Offer Detroit, Cincinnati, St Louis, and Cleveland Cheap Flights to Iceland as of Next Spring
Icelandic budget carrier Wow Air intends to gain more influence in its industry. The company is already offering extremely competitive prices with a one-way ticket to Iceland starting as low as less than $100. Therefore, the company has nothing but to gain from extending its U.S. reach over four important Midwest market points.
On Wednesday, the Iceland airline announced the four additional cities to its offerings. Such new openings will give Wow Air customers access to a total of 12 U.S. destinations. The new lines will become available as of this spring, yet ticket pre-purchases are already accessible to enthusiasts.
As a consequence, people will be able to travel from the named four cities to Iceland for just $99.99 one way. WOW’s other European destinations that are linked to these flights will start at $149.99.
WOW Air CEO Skuli Mogensen claimed that all four new destinations were chosen based on comprehensive data. Therefore, these decisions are highly likely to unlock new opportunities for the company with large potential. The new non-stop flights to Iceland are indulging smaller yet influential markets with limited budgets.
“We like the region. We think there’s opportunity there. We think it’s under-served.”
Wow Air Will Encourage More Americans to Visit European Destinations Thanks to Low Fares
The CEO also stated that the new destinations would follow the trend of other markets that Wow Air unlocked. Based on their past experience, the company managed to stimulate each market they entered. This means that the low fares would create new potential clients who would not have otherwise considered European destinations due to large expenses.
Therefore, tickets are already available for Detroit service starting with April 26. The other routes will inaugurate on May 4 in Cleveland, May 10 in Cincinnati, and May 17 in St Louis.
Image source: 1