The founder of Emerson Collective is a pure advocate of social justice, clean environment, and education and migration reforms. She is also the widow of the late Steve Jobs. As of recently, Laurene Powell Jobs secured a controlling stake in the publication The Atlantic. As a consequence, the world proved to be curious about the evolution of such an event within the media industry. The most popular scenario is that one of the oldest media outlets in America might be converted to Apple culture altogether.
Former Owner David Bradley Talked only to Powell Jobs about the Opportunity
Emerson Collective has just replaced the DC power broker, David Bradley, as the owner of The Atlantic. As a consequence, everybody is wondering what the new direction for the publication is going to be.
However, except some personal liaisons with the Apple empire, Powell Jobs proved to have an entrepreneurial nature for good causes. She has been leading the company towards progressive causes since the beginning. Therefore, the future of the U.S. outlet might have nothing to do with Apple.
David Bradley compiled a database of around 600 potential investors. However, the power broker talked only to Powell Jobs as a fit suitor for his replacement at the helm of The Atlantic. The philanthropist admitted that she has a deeper appreciation of this publication than anyone else. It was the co-founder of the magazine, Ralph Waldo Emerson, who inspired her to select the right goals for her organization.
The New Direction Might Propel The Atlantic Deeper into the Media Industry
So far, the reintegration concerns only The Atlantic. Therefore, Laurene Powell Jobs will not have control over the Atlantic Media that consists of Quartz and National Journal. However, things may change in the future. The businesswoman had only words of appreciation for the publication’s news coverage and its honest portrayal of today’s culture and society.
For the time being, The Atlantic remains a fruitful business with good odds on its side in the future. The financial power that it will earn from Emerson Collective together with Powell Jobs’ influence could launch the outlet higher in the media industry.
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