This week, Microsoft Corporation has confirmed that it it has acquired the German app company behind the to-do-list app, Wunderlist. This is part of their strategy of expanding their presence in the app world, that is visibly dominated by Google Inc. and Facebook Inc..
Microsoft has bought its greatest apps out there, at the top of list being Skype, the video-call app with millions of users all around the world. However, despite being the longstanding leaders in the operating system department, Microsoft’s presence in the app business is a little bit shy.
Hopefully, the Wunderlist app will pave the way to a stronger presence, as it is bound to become even more popular among users, now that it has such well placed management. Ultimately, it is an extremely useful app, because everybody needs to make to-do-lists and place reminders here and there, so it has all the chances of getting a massive user load.
This upgrade in the app business did not come cheap though, as Microsoft has agreed to pay the Berlin-based app company 6Wunderkinder GmbH a whopping amount of money for their startup company. According to the Wall Street Journal, Wunderlist will cost Microsoft between $100 million and $200 million.
Microsoft CEO Satya Nadella finds the investment absolutely necessary though, since the operating system mogul company still has a lot to prove to its users in the app sector. This is why Wunderlist is only the beginning.
All CEOs before Nadella have mainly worked towards generating immense profits for Microsoft by expanding its sectors that had already become well established as market leaders, but Nadella finds it imperative to make investments in order to stay in touch with the latest market trends, as he finds that this is the key to the Microsoft of tomorrow.
And since nowadays people seem to be spending more and more time on mobile devices, like phones, tablets and smartwatches, that all rely on app use, rather than on PCs or even laptops, Microsoft needs to work and spend a little in order to remain relevant in the current market by investing in apps.
The profits will surely follow, but this is a moment when CEO Nadella needs to prove his worth in the innovation center. He will have to make sure that reinventing certain parts of Microsoft, like its mobile device sector, and bringing their core projects up to date, by implementing Windows 10 everywhere possible, will lead to a bigger stronger and more profitable Microsoft.
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