Even the most powerful man in the country does it, even if, at the beginning of his mandate, promised to cut back the profanities. And Donald Trump is not the only one who swears from time to time. Former President George W. Bush or Vice President Joe Biden also do it. However, why do people feel the need to curs? In her new book, called Swearing is Good for You: The Amazing Science of Bad Language, writer Emma Byrne details the so-called science of swearing.
According to Byrne, who is also an artificial intelligence researcher, there are certain psychological reasons why we sometimes use bad words. Also, it seems that sometimes, foul language can have a positive impact on an audience. This is, according to her, because bad words can offer us credibility and create a friendlier bond between the speaker and the people listening. Actually, Byrne based her research on an older study regarding this situation. Two experts from Northern Illinois University conducted it.
The science of swearing
For the experiment, 88 undergraduate students watched one of three versions of the same speech on lower tuition rates. One contained no swearing, the second one had a “damn” in it, and the last one opened with a “damn”. According to Byrne’s book, the students who listened to the versions with the “damn” in them found the speaker more intense and not less credible.
However, swearing can be deliberate or absolutely accidental, like when you’re in a group of friends. When it comes to Donald Trump, this is a sign of honesty because his bad words do not seem rehearsed. However, most people tend to believe that bad word can diminish the speaker’s credibility, especially if they’re female. This is because the general belief is that women are more emotional than men. She also discovered that when a woman swears it has more impact than when a man does it.
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