It seems like this year Sony wants to show that its devices are back in business. The company has come up with a better strategy based on smart products with various features and unique design that will boost its way on the market.
Today the new set of Xperia X, Xperia XA, and Xperia X Performance phones, was completed by the larger model Xperia XA Ultra and four other different devices.
For example, the Xperia Eye is a smart life-logging camera whereas the Xperia Projector is used to distract the group’s attention from their individual smartphone screens to a projected collaborative interface.
Next is the Xperia Ear, which will have the function of an artificially intelligent assistant with a voice-first interface included in a Bluetooth earpiece.
According to Don Mesa, head of Sony North America Consumer Unit, the target of the company is to provide individuals with information in a more natural way through reading out messages, whispering navigation directions, and answering questions.
This new device may also play the role of a calendar or schedule reminder, or it can alert you about any traffic congestion you might encounter on the way to work and even prompt you to return a call.
However, the success of this device depends on accurate voice recognition and satisfying results. Another development that Sony has made is related to the hardware platform, as the company invested in a new project called Cogitai, a machine-learning firm.
According to CEO of Cogitai, Dr. Mark Ring, the company wants this device to be based on simple skills and knowledge that will allow it to develop continuously. Nevertheless, it is too early to make assumptions as the product will not have any commercial form until 2017.
But dominating the market won’t be easy when we refer to future developments because the competition is intense. Nowadays technology is everywhere, and you can find it in many houses in the form of a TV, music system and in-house-gaming pieces, such as PlayStation. Therefore, it will be hard for Xperia tablets and phones to cover such a large area of technological entertainment.
A closed platform is not a viable solution for the time being, but Sony has many plans to convince software, hardware and service providers that its framework is good enough to be supported.