This St. Patrick’s Day promotions season will be coming with a new, well, straw. Earlier this week, McDonald’s presented and started advertising STRAW, reportedly a super-engineered straw.
You might think that straws are not such a hard instrument to make. Or that they are not really that adaptive or prone to innovations. But McDonald’s seems to be trying to prove us wrong. As such, earlier this week, it presented STRAW.
On its full name, this is the Suction Tube for Reverse Axial Withdrawal. Whilst most may consider the idea odd, McDonald’s pointed out the following. Despite its seemingly basic nature, the straws are more complex than believed.
The company’s target with this respective straw idea? Its drinker’s ability to enjoy more layers at once. STRAW will come as an extra and is part pf the company’s latest shake marketing campaign.
Earlier this month McDonald’s, also started selling the new Chocolate Shamrock Shake. This should be available in all the burger chain’s national network. It is one of the recently introduced Shamrock-infused beverages. The minty drinks were introduced ahead of St. Patrick’s day and should help consumers get in the holiday’s spirit.
The Chocolate Shamrock Shake is based on the standard chocolate milkshake. But it will also be bringing a seasonal touch with its minty topping. And this flavor combination led to the creation of STRAW.
Theoretically, it can be used immediately after buying the drink. More exactly, the drinkers will not have to wait for their drinks to melt a bit. Instead, they should be able to enjoy both the chocolate and minty goodies at once.
STRAW may seem simple, but it was actually the creation of a team of engineers. They came from both the NK Labs and from JACE Engineering. The aerospace engineers came up with a product composed as follows.
Their creation is based on a J-shaped straw. It will have five inlet ports, four of which will be placed on the shorter leg. The fifth one will be placed at the bottom bend. As the J-shape will be introduced in the shake, the four ports should draw in equal amounts from each layer.
And the bottom port should be able to do what we’ve always wanted but mostly never could. It should help the drinker suck up those last dredges that always remain at the bottom of the cup. Just as a common one, or perhaps better, it remains to be seen.
McDonald’s stated that their new tubular sipping device was not as simple to design as it would seem. Reportedly, its development is based on quite complex computational fluid dynamics simulations. These tried to ensure that the liquid flows as it should. And also that the drinker can reach the bottom of the cup.
This is the way in which STRAW is supposed to work. But for the moment, not many can confirm this. Although the Chocolate Shamrock Shake is generally available, STRAW is not.
It will only be sold next week, on February 24th. And then once again on March 1st. It will be available in select locations. And according to reports, it will only sell in some 2,000 pieces.
The people interested in getting their hands on the STRAW can head to the official McDonald’s website. The burger chain announced that it will be posting updates and even a straw locations list.
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