The popular dating app, Tinder, will soon implement a new feature that will allow women to message first. This new option, which will most likely roll out with an upcoming update, will allow women to start a conversation, however, it will not be a default setting. Rival app, Bumble, is most known for having this feature albeit as a default. Tinder would thus give women the ability to decide whether or not they’d want to interact with a potential match.
Tinder currently allow either men or women to initiate a conversation after a mutual match has been made. The idea, while simple in its design, has made Tinder the most successful dating app on the market to date. The app now has over 3 million paid subscribers in total.
The premium user base accounted for nearly one-third of Match Group’s revenue in 2017. Match Group is the owner of Tinder as well as a number of other dating services including Match.com and OkCupid. The app has reportedly been downloaded over 100 million times.
The move to have women take control of a conversation on the app is a new idea that has been discussed at Tinder, according to Match Group CEO, Mandy Ginsberg.
“Often, women don’t really want the pressure of kicking off the conversation, but it they want it, that’s great,” Ginsberg, said.
The new option will reportedly be tested prior to a public launch.
While the feature is new to dating app, Bumble has been boasting the same option for some time. The rival dating app has been slowly garnering a very active user base with the company claiming to have 26 million users.
Tinder had previously tried to acquire Bumble, however, since the popular app is opting to incorporate a Bumble-like feature, it’s safe to say that the deal couldn’t be finalized.
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