For many passionate shoppers, Black Friday is one of the most important days of the year. For 24 hours, millions of people are literally fighting over the best deals that some of the biggest retailers have to offer. It’s a shopping extravaganza that takes place right after Thanksgiving Day and according to last year’s reports, people spent more than $1.5 billion buying products online. One of the giant retailers that benefits from Black Friday is of course Amazon.
However, the giant online retailer recently announced that it will introduce Amazon Prime Day, which the company officials believe will be even more successful than Black Friday. The announcement was made as part of Amazon’s celebrating 20 years since it first appeared on the market. Amazon Prime Day will take place on July 15 and will offer the best deals only to Prime subscribers from nine countries, including the United States, Canada, Japan, U.K, Germany, Austria, France, Spain and Italy.
Greg Greeley, Amazon Prime vice president, made an official statement in which he talks about the upcoming Amazon Prime day saying that it’s a special 24-hour shopping event that will offer “more deals than Black Friday”.
However, the online retailer did not specify if it will come up with even more deals on Amazon Prime Day than it did on Black Friday, if their special deals’ value will be worth considerably more, or if the main reason for Prime Day is to compete with Black Friday as the year’s best shopping day.
According to official reports, Amazon is extremely successful on Black Friday and Cyber Monday, and last year the online retailer reduced its prices to more than 80 million products. Amazon also extended the special deal a few days before Thanksgiving, which was a smart move that took the competition by surprise.
Amazon Prime Day is an extension to the company’s Prime subscription, which brought a profit of more than $214 million in the last quarter of 2014. Some believe that Amazon Prime Day is a smart business strategy that will convince more people to pay for a Prime subscription that is $99 a year, or at least try the one-month trial period.
Also, Amazon announced that Prime subscriptions went up by 53% in 2014 and is expecting even more paid members thanks to the Amazon Prime Day that will take place on July 15.
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